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Many business owners put great emphasis on growing their businesses by attracting new customers. They often create specialized marketing campaigns which include promotions and incentives for new customers to come on-board.
While attracting new customers is important, it is also important to put some focus on retaining your existing customers. Keep in mind that it generally - Continue Reading
I am back from a wonderful vacation in New England. It was one of those vacations where I was constantly on the go, moving from place to place. I enjoyed doing a lot of “touristy” activities that I didn’t do when I lived in New England, and also visited some of my favorite spots. It - Continue Reading
Over the last year, I noticed a dramatic increase in the number of networking groups and events, as well as an increase in the number of people using networking as a way to grow their businesses. During networking events, I observed people who were not prepared, not using their time effectively, and even coming and - Continue Reading
As a business owner one thing is certain, you eventually will experience failure. You may call it “a challenge,” “an opportunity” or “one step closer to success,” but deep down inside you know what it really is and how it makes you feel. It’s failure and it feels lousy. – Continue Reading
Last weekend, I took some time off from being active to engage in the popular sport of channel surfing. For me, sitting still for any length of time, especially while watching random television, is not my strong point. However, from time to time I do like to flip through the channels to see what captures my attention.
On this Sunday afternoon, I stumbled upon the animated Disney movie, Meet the Robinsons. As with many children’s movies, there was some great adult humor and more serious “life messages” beneath the lighthearted plot and corny jokes. – Continue Reading
Summer marks the midpoint in the year and is a great time to dust off your business goals, evaluate your performance and to determine what action you want to take going forward. If creating an action plan for the remainder of the year seems overwhelming or draining, consider developing a plan just for your Summer of Success! Here are 5 steps to help you get started:
Step 1: Evaluate where you are
Look at your year-to-date performance and compare it to your original plan. What is going well? Where are you falling short? Gain a solid understanding of your current position and how it may impact your ability to achieve your year-end goals. Don’t have year-end goals? Don’t worry. You can still benefit from putting a plan together now.