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Social Media Marketing – Is it right for your business?
Currently there is a great deal of hype about social media. Everywhere you turn, you hear about social media tools such as Twitter, LinkedIn, Facebook and YouTube. On a recent television newscast, I learned about the “Twitter Effect” and its impact on movie box office sales. I have also heard about people not being hired - Continue Reading
5 Ways to Boost Your Energy
Even the most positive, high energy people sometimes find themselves in an energy rut. This can be a big problem for the small business owner who already has too much to do in too little time. If you find yourself in this situation, here are 5 strategies you can employ to boost your energy and get - Continue Reading
Business Lessons I Learned during Childhood
Although I didn’t always appreciate it, I learned many valuable lessons during my childhood that help me today as a small business owner. These lessons, combined with my personal values, create a solid foundation upon which I can build my business during good times and stand firm when times get tough. Below are just a - Continue Reading
Having a Flashback to Childhood
On Friday afternoons, I like to schedule time outside of the office. I typically do errands and take care of various miscellaneous to-do’s that don’t easily fit into my schedule. I have found that grouping all these activities together helps me to remain focused and productive during the week, and is also a nice way - Continue Reading
5 Strategies to Retain Your Customers
Many business owners put great emphasis on growing their businesses by attracting new customers. They often create specialized marketing campaigns which include promotions and incentives for new customers to come on-board.
While attracting new customers is important, it is also important to put some focus on retaining your existing customers. Keep in mind that it generally - Continue Reading
So You’ve Failed… Now What?
As a business owner one thing is certain, you eventually will experience failure. You may call it “a challenge,” “an opportunity” or “one step closer to success,” but deep down inside you know what it really is and how it makes you feel. It’s failure and it feels lousy. – Continue Reading