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Should You Barter?
During difficult times, many small business owners turn to bartering as a way to exchange products and/or services with other business owners without exchanging cash. While this can be advantageous for both parties if done correctly, there are a few things you should consider in advance:
1. Do you REALLY need the product / service?
Just because - Continue Reading
Get your ideal clients to say, “Hey, That’s ME.”
When your potential clients hear your speak or visit your website do they say, “Hey, that’s me! I need that!”? By being specific about with whom you work and the solution you provide you are much more likely to attract clients and to get referrals. – Click HERE to watch video
Networking Success Secret: Flawless Follow-Up!
Do the following scenarios sound familiar?
• You meet someone at a networking event who may be a potential client or good referral partner. You exchange cards and eventually head home. Two weeks later you discover his business card in a pile on your desk and wonder if it’s too late to contact him.
• You have - Continue Reading
Making a Difficult Decision
Last week, I received some unexpected bad news. A close family friend was diagnosed with cancer. When I heard the news, my heart sank. To make matters more difficult, this was taking place in Massachusetts while I was over 1200 miles away in my Florida home. My immediate reaction was to fly to Massachusetts so - Continue Reading
Business Lessons I Learned during Childhood
Although I didn’t always appreciate it, I learned many valuable lessons during my childhood that help me today as a small business owner. These lessons, combined with my personal values, create a solid foundation upon which I can build my business during good times and stand firm when times get tough. Below are just a - Continue Reading