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During difficult times, many small business owners turn to bartering as a way to exchange products and/or services with other business owners without exchanging cash. While this can be advantageous for both parties if done correctly, there are a few things you should consider in advance:
1. Do you REALLY need the product / service?
Just because - Continue Reading
During these challenging economic times, many people are thinking harder and longer about purchases before parting with their money. For small business owners, this translates to hearing “NO” more often than in the past. Learning to get past “NO” and to successfully keep the potential customer engaged is critical. Here are some tips to help - Continue Reading
Currently there is a great deal of hype about social media. Everywhere you turn, you hear about social media tools such as Twitter, LinkedIn, Facebook and YouTube. On a recent television newscast, I learned about the “Twitter Effect” and its impact on movie box office sales. I have also heard about people not being hired - Continue Reading
Even the most positive, high energy people sometimes find themselves in an energy rut. This can be a big problem for the small business owner who already has too much to do in too little time. If you find yourself in this situation, here are 5 strategies you can employ to boost your energy and get - Continue Reading
I am back from a wonderful vacation in New England. It was one of those vacations where I was constantly on the go, moving from place to place. I enjoyed doing a lot of “touristy” activities that I didn’t do when I lived in New England, and also visited some of my favorite spots. It - Continue Reading