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Plan for your Summer of Success!
Summer marks the midpoint in the year and is a great time to dust off your business goals, evaluate your performance and to determine what action you want to take going forward. If creating an action plan for the remainder of the year seems overwhelming or draining, consider developing a plan just for your Summer of Success! Here are 5 steps to help you get started:
Step 1: Evaluate where you are
Look at your year-to-date performance and compare it to your original plan. What is going well? Where are you falling short? Gain a solid understanding of your current position and how it may impact your ability to achieve your year-end goals. Don’t have year-end goals? Don’t worry. You can still benefit from putting a plan together now.
Are you CHALLENGED by the current ECONOMIC REALITY? (Part 1 of 2)
Whether we like it or not, the business environment has gone through a dramatic change in recent years. As discussed in a prior post, “Are you the LIGHTHOUSE or the STORM?” it is hard to avoid all the doom and gloom messages about the economy that bombard us every day.
In today’s and the next Biz Tips post, I would like to share with you some tips that may help you to focus on what YOU CAN DO and the actions YOU CAN TAKE, even during these difficult economic times, to move your business forward. – Continue Reading
Is your Competition Stealing your Customers?
“What have you done for me lately??”
“Sign up today, and you will receive….” Many business owners put great emphasis on growing their businesses by attracting new customers. They often create specialized marketing campaigns which include promotions and incentives for new customers to come on-board.
While attracting new customers is important, it is also important to put some focus on retaining your new and existing customers. Keep in mind that it generally costs 5 times as much to attract a new customer than it does to retain an existing one. If you do not have a customer retention strategy in place, your are providing an opportunity for your competition to steal your customers. – Continue Reading