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When your potential clients hear your speak or visit your website do they say, “Hey, that’s me! I need that!”? By being specific about with whom you work and the solution you provide you are much more likely to attract clients and to get referrals. – Click HERE to watch video

Many business owners put great emphasis on growing their businesses by attracting new customers. They often create specialized marketing campaigns which include promotions and incentives for new customers to come on-board.
While attracting new customers is important, it is also important to put some focus on retaining your existing customers. Keep in mind that it generally - Continue Reading

This week’s post is an interview with Lori Saitz, owner of Zen Rabbit Baking Company. She is also known as the Gratitude Cookie Lady. I met Lori at a local networking event and was facscinated by her unique business.

Although our business models are very different, we have benefited from discussing ideas, providing honest feedback and sharing different perspectives. This is a great example of how networking can go well beyond the typical “meet & greet.” Now it’s time for you to get to know more about Lori and her business…

Lori, What exactly is Zen Rabbit Baking Company?

Zen Rabbit Baking Company makes the world famous Gratitude Cookie and Zen Crunch. The company exists to educate people about the power of gratitude and inspire them to express appreciation for their valued personal and business relationships throughout the year, even if it’s not a special occasion. It’s about sending out positive energy and making others feel good.

– Continue Reading

Whether we like it or not, the business environment has gone through a dramatic change in recent years. As discussed in a prior post, “Are you the LIGHTHOUSE or the STORM?” it is hard to avoid all the doom and gloom messages about the economy that bombard us every day.

In today’s and the next Biz Tips post, I would like to share with you some tips that may help you to focus on what YOU CAN DO and the actions YOU CAN TAKE, even during these difficult economic times, to move your business forward. – Continue Reading

“What have you done for me lately??”

“Sign up today, and you will receive….” Many business owners put great emphasis on growing their businesses by attracting new customers. They often create specialized marketing campaigns which include promotions and incentives for new customers to come on-board.

While attracting new customers is important, it is also important to put some focus on retaining your new and existing customers. Keep in mind that it generally costs 5 times as much to attract a new customer than it does to retain an existing one. If you do not have a customer retention strategy in place, your are providing an opportunity for your competition to steal your customers. – Continue Reading