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This week’s post is an interview with Lori Saitz, owner of Zen Rabbit Baking Company. She is also known as the Gratitude Cookie Lady. I met Lori at a local networking event and was facscinated by her unique business.

Although our business models are very different, we have benefited from discussing ideas, providing honest feedback and sharing different perspectives. This is a great example of how networking can go well beyond the typical “meet & greet.” Now it’s time for you to get to know more about Lori and her business…

Lori, What exactly is Zen Rabbit Baking Company?

Zen Rabbit Baking Company makes the world famous Gratitude Cookie and Zen Crunch. The company exists to educate people about the power of gratitude and inspire them to express appreciation for their valued personal and business relationships throughout the year, even if it’s not a special occasion. It’s about sending out positive energy and making others feel good.

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After weeks of no rain and facing a drought here in South Florida, the skies decided to open up. The first two days of rain were a welcomed change. The lawns were turning green, the plants were perking up, and some of the water traps at the local golf course were looking less like sand traps. We needed rain and it had arrived. Life was good.

When day 5 of rain collided with the long weekend, I must admit I was less than thrilled. Although I knew we still needed water to offset the weeks of no rain, this did not help to overcome the disappointment I felt knowing that my outdoor weekend plans would need to be changed. Pool, beach and outdoor BBQ…. gone. – Continue Reading

Hello Everyone,

I have recently been exploring the world of Social Media, such as Twitter, LinkedIn and Facebook. I must admit, I’m not naturally drawn to technology nor to online interactions, but I wanted to find out what all the buzz what about.

What I discovered was a wonderful way to reconnect with old friends and colleagues, some as far back as elementary school, and to make new connections. This week, I attended my first Networking TweetUp at Spoto’s Restaurant. A TweetUp is an event where people who use Twitter to interact online come together to meet in person.
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“What have you done for me lately??”

“Sign up today, and you will receive….” Many business owners put great emphasis on growing their businesses by attracting new customers. They often create specialized marketing campaigns which include promotions and incentives for new customers to come on-board.

While attracting new customers is important, it is also important to put some focus on retaining your new and existing customers. Keep in mind that it generally costs 5 times as much to attract a new customer than it does to retain an existing one. If you do not have a customer retention strategy in place, your are providing an opportunity for your competition to steal your customers. – Continue Reading